Cracking the Tracking

Turn Complex Data Into Clear Decisions

We’re a Nordic-focused web analytics consultancy that untangles messy tracking and turns it into clear, actionable insight — GA4, server-side GTM, consent and attribution, done right.
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One Team, End to End

Work directly with senior analysts on every project — from measurement strategy to the final dashboard.
Cracking the Tracking
Cracking the Tracking Precision over assumptions Privacy-first & GDPR-compliant Vendor-independent analytics Server-side tracking expertise Business impact over vanity metrics 10+ years in the Nordic market Cracking the Tracking Precision over assumptions Privacy-first & GDPR-compliant Vendor-independent analytics Server-side tracking expertise Business impact over vanity metrics 10+ years in the Nordic market
About BakiAnalytics

Our Story

BakiAnalytics was founded with a clear purpose: to bring clarity to digital measurement in markets where precision and compliance matter. After more than a decade of working in the Icelandic and Scandinavian digital ecosystem, we recognised a growing need for high-level, independent analytics expertise. What started as a specialised consultancy evolved into a full end-to-end analytics partner for companies that take data seriously.

What drives us

Mission & Values

Our mission is simple: deliver the highest level of web analytics services so our clients can make better, truly data-driven decisions.

  • Precision over assumptions
  • Transparency in measurement
  • Privacy-first and GDPR-compliant solutions
  • Long-term partnership thinking
  • Business impact over vanity metrics
Track record

Experience & References

Over the past 10+ years we have implemented analytics frameworks across industries where reliable tracking directly impacts revenue and strategic decisions.

  • Telecommunications companies
  • Tourism and travel businesses
  • Car rental companies
  • B2B service providers
  • E-commerce brands
  • Various digital-first organizations
Who we help

Companies That Want More From Their Data

We support companies that:

  • Want to improve data quality and marketing attribution
  • Need compliant and future-proof tracking setups
  • Operate in complex multi-platform ecosystems
  • Require advanced reporting and data warehousing
  • Want strategic guidance beyond tool implementation
Why BakiAnalytics

What Sets Us Apart

  • Deep specialization in analytics — not general digital marketing
  • Strong experience in the Icelandic and Nordic markets
  • Vendor-independent (GA4, Piwik PRO, Adobe Analytics, custom)
  • Privacy-first and server-side tracking expertise
  • Business-focused thinking, not just technical implementation
  • Direct senior-level involvement in every project
Looking ahead

Where We Are Headed

  • Expand strategic analytics advisory services
  • Increase focus on server-side and privacy-first solutions
  • Strengthen partnerships in the Nordic region
  • Become a recognized analytics authority in the Scandinavian market
  • Develop proprietary frameworks and best practices
  • Deliver enterprise-level analytics with boutique flexibility
Measurement & GA4 implementation ✓
GA4, GTM web & server-side, cross-domain tracking
Server-side tracking ✓
First-party, resilient data collection
Cookie & consent (GDPR) ✓
Consent Mode and compliant tag firing
BigQuery & data warehousing ✓
Data modeling, dashboards, executive reporting

Analytics Services Built Around Your Data

Measurement Strategy & Implementation

GA4, Piwik PRO, Adobe Analytics and GTM — set up right. We build a measurement plan that tracks what actually matters to your business.

Conversion Tracking & Attribution

Know what’s working. We wire up conversion tracking and attribution across Google, Meta and LinkedIn Ads so every click is accounted for.

Cookie & Consent Solutions

Privacy-first and GDPR-ready. Consent management that keeps you compliant without losing the data you rely on.

Advanced Reporting & Data Visualization

Custom dashboards and reports that turn complex data into clear answers your whole team can act on.

Server-Side Tracking

Move tracking to the server with server-side GTM — more accurate, more resilient, and built for a cookieless web.

BigQuery Data Warehousing

Own your data. We centralize it in BigQuery so you can join, model and report without limits.
100+ Projects Delivered

Ten years of turning tracking chaos into clear, trustworthy data.

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Satisfied clients across telecom, tourism, automotive, B2B and e-commerce.
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Of hands-on analytics and tracking expertise you can rely on.
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Analytics and tracking projects delivered end to end.
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Vendor-independent specialists — senior-level involvement in every project.

Sharper analytical insights

Short, practical tips on measurement, server-side tracking, and privacy-first analytics. No spam — unsubscribe anytime.

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Ready to Trust Your Data Again?
Actionable Performance Insights
Scalable Marketing Systems
Smarter Audience Targeting
Data-Driven Growth
Higher Campaign ROI
Full Analytics In Real Time
We audit your tracking, fix what’s broken, and build reporting you can actually trust — so your decisions rest on solid data, not guesswork.

Contact

Tell us where your measurement setup currently stands and what you’d like to understand more clearly — we usually respond within one business day. Contact us directly at: hello@bakianalytics.com

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